Kelvin Eng
Hello, this is Kelvin. I write and edit content for a spectrum of industries, ranging from fintech and crypto to lifestyle and academia. I seek to expand my scope and adapt my pen to a wider range of contexts.
I value honesty, integrity, and hard work.
"Brevity is the soul of wit." - William Shakespeare
Curriculum Vitae
My career at a glance.
-Full-Time Positions-
December 2022 - November 2023
Cake Group - Content Writer
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Dec 2022 - Aug 2023: Wrote and edited blog articles and whitepapers for Cake Group's nascent B2B arm, Levain (formerly Cake DeFi Enterprise).
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Aug 2023 - Nov 2023: Wrote and edited blog articles and EDMs for Cake Group's B2C arm, Bake.
August 2021 - November 2022
Salween Group - Content Strategist
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Planned and executed SEO-focused content strategies for B2B brands, including Thunes, 2C2P, GGV Capital Asia, Sankyo Frontier, Accelerasia, and Seedefy.
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Researched and ghostwrote original editorial content for corporate blogs.
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Social media management for the aforementioned accounts.
January 2021 - July 2021
Tell.com - SEO Writer/Editor
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Managed a team of Philippine-based writers and editors to create SEO-oriented content for Robots.net and CellularNews.com.
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Edited product descriptions for luxury watch site Watchshopping.com.
-Freelance Positions-
2021 - Present
The Smart Local Group - Writer
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Wrote articles and sponsored content for The Smart Local, Uchify, Wiki.sg, Eatbook, and Zula.
-Internships-
June 2020 - August 2020
Aleph Labs - Content Strategist
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Assisted with the content strategy for a pitch to CPF.
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Planned and executed the content strategy for Great Eastern's website revamp.
July 2018 - December 2018
The Smart Local - Lifestyle Writer
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Wrote lifestyle articles across a range of B2C verticals, including sports, events, and travel.
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Talented for articles and videos occasionally.
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Went on 3 work trips to Batam, Cebu, and Manila.
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Full article portfolio: https://thesmartlocal.com/author/kelvineng/
