Lifestyle
This page compiles a selection of the lifestyle content I've created.
The majority of these pieces were written for The Smart Local Group.
10 Things To Do In Cebu On Your Next Impromptu Getaway For Less Than $100
-Travel Branded Content-
I wrote this branded content piece for Cebu Pacific in 2018. This article was part of a project to promote Cebu as a viable tourist destination in the Philippines.
I curated the activities on this list and experienced a few of them with three other colleagues. This piece performed very well, with its Facebook post garnering at least 287 reactions, 43 comments, and 371 shares.
9 Lesser-Known Factories & Shops To Stock Up On CNY Snacks With Prices As Low As $1.50
- Lifestyle Branded Content -
I wrote this article for GoJek in 2022. GoJek wanted to use hard-to-access locations to buy Chinese New Year snacks as the lead-in to their discount promotion. As part of the research process, I went beyond simple Google searches to find and photograph locations to feature in this article.
SuperPark Singapore Opens With Life-Sized Pinball, Trampolines, & Basketball For Group Activities
-Lifestyle Feature-
I wrote this article to feature SuperPark in 2018. SuperPark had sent over invitations for The Smart Local to preview it the day before its official opening date on 17 November 2018. Along with a talent and a photographer, I produced this article on the same day we attended the preview.
This post garnered much attention on social media, with Facebook racking up at least 446 reactions, 141 comments, and 1,000 shares.
- Lifestyle Branded Content-
I wrote this article for 100PLUS in 2018. The concept for this piece was simple: firstly, introduce readers to a variety of hiking trails around Singapore that are also used by the SAF for route marches. Next, unveil 100PLUS' non-carbonated variant as a viable beverage to bring on long hikes.
This post was very well received, getting at least 132 reactions, 23 comments, and 584 shares during its debut. The Smart Local shared the post again a year later, where it received 136 reactions, 43 comments, and 354 shares.
5 Fitness Activities At PA Water-Venture To Take Working Out With Friends Outdoors
- Lifestyle Branded Content -
I wrote this article for People's Association (PA) Water-Venture in 2018. This piece was written as part of PA Water-Venture's efforts to promote its range of outdoor activities that are available for Singaporeans to participate in. This was an extensive process, requiring me, along with a team of talents and photographers, to head down to various locations to experience the activities firsthand.
There’s A Pokémon Carnival In AMK Hub, Jurong Point & Thomson Plaza With Limited Edition Pikachu & Eevee
- Sponsored Content-
I wrote this sponsored post for M Malls in 2018. At the time, they held a Pokémon-themed Christmas event at three of their malls: AMK Hub, Jurong Point, and Thomson Plaza. This piece had a simple purpose: to promote the event and thereafter drive more footfall to the malls.