Fintech
This page compiles a selection of fintech-focused content I've created.
Key clients I've worked with include Thunes and 2C2P.
Payments Powerhouses: Driving the Philippines' Digital Payments Transformation
- Interview Blog Feature -
Payments platform 2C2P has a blog series titled "Payments Powerhouses". This series features key players in the payments industry, who share their insights and forecasts on prevailing and future trends. The interviews are then condensed into easy-to-read Q&A articles.
For this particular piece, I drove the entire process, from crafting the interview questions and organising the Zoom call to leading the interview and writing the article. Simon Calasanz was a fantastic interviewee who was more than happy to share his views and observations of the Philippines' digital payments transformation.
BNPL vs IPP: Which Suits Your Business?
- Thought Leadership -
Payments platform 2C2P kickstarted a thought leadership series for its C-Suite executives in 2022. For this feature on Agnes Chua, 2C2P's Executive Director of Business & Product Development, I coordinated an interview with Agnes herself before writing it.
This piece is SEO-optimised, ranking as one of the top results for the keyword 'bnpl vs ipp' on Google.
Popular Payment Methods in Singapore: What Consumers Want
- Blog Feature -
Payments platform 2C2P has a 7-part blog series titled "Popular Payment Methods", examining key payment methods utilised across Southeast Asia. This series is instrumental in positioning 2C2P as a payments expert within Southeast Asia, giving businesses and consumers the confidence to forge key partnerships with the company.
In this piece, I cast the spotlight on Singapore, where I researched relevant articles and datapoints to piece together its payments landscape. This article boasts strong first-page rankings on Google for keywords like "payment methods singapore" and "popular payment methods singapore".
How Digital Payments Can Power the Creator Economy
- Corporate Blog Post -
This article was a joint effort between Rod Mackenzie, Tristan Jinwei Chan, Nadia Jamal, Lydia Wulandari, Tiffany Zhang, and I.
This piece is part of Thunes' goal to establish thought leadership in the payments space. The first draft was written and edited by Rod and Tristan, who conducted the preliminary research into the global creator economy.
The next step was to optimise the article for SEO. Nadia led this step, assigning me to work on rewriting the introduction and fixing the anchor text for SEO optimisation. I was also tasked to research additional data to put together an infographic to accompany the overall piece.
Thunes Expands Into Greater China
- Press Release -
Cross-border payments network Thunes jumpstarted its expansion into the Greater China region in late 2021. I was thus tasked to write a press release announcing the expansion.
I value-added to the press release with relevant data on China's ecommerce landscape. Specifically, the data showed why Thunes' presence in Greater China was necessary to support the region's ecommerce industry.
The final press release was published and distributed in mid-January 2022.